Category Archives: Marketing

Product Life Cycle (PLC)

Posted on March 26, 2009 by admin

Product Life Cycle (PLC) A new product passes through set of stages known as product life cycle. Product life cycle  applies to both brand and category of products. Its time period vary from product to product. Modern product life cycles … Continue reading →

Posted in Marketing | Tagged , , | 16 Comments

Marketing Mix | 4 P’s of Marketing

Posted on March 18, 2009 by admin

Marketers use different tools in order to get the desired response from the customers or best satisfy their needs. These tools are known as The Marketing Mix. Marketing Mix is probably the most famous term in marketing. Marketing Mix Marketing … Continue reading →

Posted in Marketing | 29 Comments

Market Segmentation | Bases for Market Segmentation

Posted on March 16, 2009 by admin

Market Segmentation Market segmentation can be defined as the process of dividing a market into different homogeneous groups of consumers. Market consists of buyers and buyers vary from each other in different ways. Variation depends upon different factors like wants, … Continue reading →

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What is Marketing? and Basic Marketing Concepts

Posted on March 13, 2009 by admin

What is Marketing? (Marketing Definition) There are a lot of marketing definitions available but the right ones are focused upon the key to marketing success i.e. customers. Following are some of the marketing definitions available. American Marketing Association defines marketing … Continue reading →

Posted in Marketing | Tagged , , | 19 Comments